It’s the event that everyone waits for—the Victoria’s Secret Semi-Annual Sale. Shoppers love it because the retailer offers spectacular prices on everything from bras to activewear both online and in stores. Here’s everything you need to know to take full advantage of this must-shop sale.

When Is the Victoria’s Secret Semi-Annual Sale Happening?

  • Summer sale: In 2020, the summer sale started on Saturday, June 6. We expect a similar early June weekend launch date in 2021.
  • Winter sale: The sale launched online on December 26, 2020, and ran through January 19, 2021. We expect a similar right-after-Christmas launch in 2021.

The dates for the adored sale change slightly every year, but the summer sale typically overlaps June and July, with the winter sale happening after the holidays in late December and early January. Keep your eyes on Victoria’s Secret’s Facebook and Twitter feed to lock down the dates and get them in your calendar. The Victoria’s Secret website will also reveal the dates as the sale draws near.

Bonus: Get $25 off when you open and use your Victoria or PINK credit card online.

How Long Does the Victoria’s Secret Semi-Annual Sale Last?

It’s a sad thing, but the sale only lasts about a couple of weeks—and everything is majorly picked over as you get closer to the end date. Pay attention, and don’t let it slip by without grabbing all the goodies you want!

What Can You Expect From the Victoria’s Secret Semi-Annual Sale?

Based on the last few sales, you can expect amazing discounts of 50% to 70% off on over 3,500+ styles of your favorite bras, clothes and panties. We’re talking bras for $14.99 and up, panties for $4.99 and up, beauty as low as $5.99 and sport styles starting from $16.99. There’s also swim up to 60% off and lingerie from $24.99. Time to stock up!

You might be tempted to go crazy shopping the second the sale opens, but if you can be patient, you’ll find discounts deepen as the sale nears its end. Look for Victoria’s Secret coupons and special offers that add up for even bigger discounts.

Our Favorite Finds From Victoria’s Secret’s Sale

(Items were available—and some were on sale—at time of publication. If anything below is sold out, don’t abandon your cart. There are plenty more deals to be had!)


Stretch Cotton Bikini Panty

$10.50 or 5/$30

Available in 93 colors

buy now


Unlined Plunge Bra


Available in 2 colors

buy now


Logo Short Cozy Robe

$59.50 $35.70

Available in 8 colors

buy now


Signature Satin & Bow Slippers

$29.50 $7.99

buy now


3-pack Reusable Face Masks

$28.50 $15

Available in 5 color schemes

buy now


The Victoria Mini Shoulder Bag

$58 $28.99

Available in 6 colors

buy now


Incredible Essential Legging

$39.50 $35

Available in over 100 colors and patterns

buy now


Unlined Soft Wireless Lounge Bra

$34.50 $29.50

Available in 10 colors and patterns

buy now


Tease Eau de Parfum


buy now


Love by Victoria Push-up Lace Plunge Bra


Available in 17 colors

buy now


Shine Strap Montanita Plunge One-piece


Available in 4 colors

buy now


Incredible Essential Strappy Back Bra

$39.50 $29.50

Available in 20 colors and patterns

buy now

Tips for Getting the Absolute Most out of the Victoria’s Secret Semi-Annual Sale

1. Look for deals on multiples. Often, Victoria’s Secret offers BOGO deals and other specials if you buy several pairs of panties or bras. For instance, we’ve gotten five panties for $15. Go ahead and buy—you know you’re going to wear them!

2. Try something new. Of course, we all love the chance to stock up on our favorites, but when prices are this low, it’s the perfect opportunity to stretch your wings and try a new style or color. Don’t forget that Victoria’s Secret also sells nightwear, swimwear and workout clothes, so take advantage of the sale to expand your wardrobe.

3. Shop online. The Victoria’s Secret Semi-Annual Sale takes place both in the physical stores and online, but shopping online is the place to beat the crowds. In addition, your local Victoria’s Secret might be sold out of your size, meaning you wasted a trip to the store. One more bonus of shopping online: You can take advantage of exclusive discounts and promotional codes! For example, always look for free shipping codes and stack that with a free gift and promo code.

4. Think ahead for gifts. The Victoria’s Secret Semi-Annual Sale is the perfect time to grab gifts without hurting your wallet. They have some great gifts and bridal robes.

5. Sign up for an Angel Card. If you have a Victoria’s Secret Angel Card, you often get early access to the Semi-Annual Sale, both in stores and online. Get your Angel Card now, so you get inside information. This is especially great if you have a hard-to-find size or are looking for a very specific piece of lingerie. The card also comes with birthday perks, free shipping on orders containing bras and exclusive shopping rewards.

The post When Is the Next Victoria’s Secret Semi-Annual Sale? appeared first on The Real Deal by RetailMeNot.

Originally posted on