Since 2014, Cowan has established a predilection for unexpected materials, like vinyl, feathers, mesh, and sequin, and bold monochromatic numbers, becoming a favorite of celebrities like Lady Gaga, Cardi B, and Beyoncé. In 2018, he was a finalist for the CFDA/Vogue Fashion Fund. Last year, he partnered with Lil Nas X during fashion week on a campaign benefiting The Loveland Foundation, a nonprofit dedicated to women and girls of color, launched by Rachel Cargle.

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